Trinquez > Devenez amis FB

(FR) Budweiser Lance en première mondiale son Verre Compatible Facebook! Une nouvelle manière de vous faire des amis sur FB: trinquez simplement autour d’une Budweiser avec de nouvelles connaissance dans votre bar préféré! Et si vous vous faisiez des amis d’une manière différente ? Possible: lorsque vous décidez de trinquer avec vos amis et que […]

LG Electronics > Terror Elevator

A funny, scary of LG ad launched just in time for Halloween. The video tagline, “So Real, It’s Scary » shows riders’ reactions who believe their end is near as the bottom of the elevator floor dropping out beneath them. The trick: a grid of IPS monitors are installed on the floor of an elevator to create […]

Coca-Cola > dance machine

In Korea Coca-Cola Vending Machine Rewards You For Dancing The dances are challenging both single or multi-players, so participants can play with their friends: the better they dance, the more bottles of Coke they are rewarded! The Coke dance vending machine has Xbox Kinect technology (sensors and webcams) built in which recognises human interaction. It’s an innovative […]

L’Inbound marketing > Kesako?

Lassés par la publicité traditionnelle, les consommateurs sont de moins en moins réceptifs aux publicités telles que les annonces, bannières et autres spots publicitaires.  L’Inbound Marketing est un terme américain qui illustre des actions de marketing digital visant à faire venir le client vers soi plutôt que d’aller le chercher. On parle ainsi de earned customers (client acquis) […]

Frozen Moment > behind Nike Ad

Campaigns like this can expect tons of viral buzz and earned media because of their creativity: It’s not anymore commercial, but a piece of art to share with the audience! Chris Paul bursts out of a concrete wall filled with shoe boxes, passes the ball to himself, knocks over a cyclist, makes some woman spill […]

Brands love > twitter

While some brands are still learning how to use social media, a few have already found that Twitter is an incredibly important customer relations management tool. How they manage their Twitter audience or increase their customers base? With more than 300 million user accounts, Twitter has become an important network for companies to leverage in their communication plans. […]

Coca-Cola > Magazine Amplifier

To promote the online radio platform Coca-Cola.FM in Brazil, agency JWT turned a magazine into an amplifier! Inside the latest issue of the brazilian Capricho Magazine, there’s an ad for Coca-Cola.FM, celebrating the South American radio venture’s one year anniversary. Created by the Agency JWT Brazil, this particular ad allow the reader to share an experienced with […]

QR Message meet the Beer

Beer sales at Harry’s Bar in Singapore had doubled after it introduced an original simple and smart communication tool: “The Beer Bottle Message”. A simple QR code tags for beer bottles that let the customer enter a message for another person to read (after you’ve written something, flip over the tag, buy another beer and […]

Bike NYC > campagne 2012

(English version below) – La dernière campagne d’affichage signée par l’agence Mother New York destinée à promouvoir l’arrivée du système de partage de vélos de la ville de New York baptisé BikeNYC.org à le mérite de parler aux cyclistes, aux citadins de la ville avec un slogan fort  « Bike Like a New Yorker » : lance la conversation, donne une reconnaissance locale, […]

Chasse au trésor > marketing viral

Un exemple de stratégie de conquête de nouveaux jeunes clients fans de géolocalisation, de flash codes et de jeu sur mobile ou sur Facebook. Dans sa dernière opération destinée aux jeunes de 18-24 ans, la Société Générale et SoMusic mêlent réel et virtuel. La banque française organise une chasse au trésor, du 7 au 16 septembre, sur […]

SoMoLo > kesako?

Since 2011, the acronym “SoMoLo” is short for Social, Mobile, Local converging areas, and describes a growing behavioral trend. You should just keep in mind, though, that more smartphones in consumers’ hands means increased patterns in the way consumers shop for any product, leisure or services: SoMoLo shoppers roam the aisles of their favorite big box CE […]

Augmented Reality > Ref_1

If augmented reality, or AR, has become one of the new advertising trends to launch a new product? Today a diverse array of brands has hopped on the AR bandwagon in the scope of creating hype, astonishing and to increase engagement and links with their clients. Now just enjoy some treasures taken from the web! […]

Social Media > What changing _1

Une récente étude de Horowitz Associates a démontré que plus de 24% des américains entre 18 et 34 ans et 30% des 15 à 17 ans (Canada et USA) ont commencé a regarder une série à la TV par le biais d’une promotion via un ou plusieurs médias sociaux. De plus, plus de 16% des […]