In Korea Coca-Cola Vending Machine Rewards You For Dancing

The dances are challenging both single or multi-players, so participants can play with their friends: the better they dance, the more bottles of Coke they are rewarded!

The Coke dance vending machine has Xbox Kinect technology (sensors and webcams) built in which recognises human interaction.

It’s an innovative use of technology to bring fun (and product) to consumer in an engaging, friendly way and to showcase the brand.

See the video below to watch the dancers in action!