Mini USA > Not Normal

La nouvelle campagne du show BMW « Sales Event » aux USA de la marque automobile Mini « NOT NORMAL » (par Butler, Shine, Stern & Partners, San Fransisco) intègre une série originale d’infographies (Hyperakt, New York) et un clip vidéo online impertinent tourné à Berlin sur la bande son de « No Way » par The Naked and Famous (Ralf Schmerberg […]

Origami > inspired ad’s

Creative origami inspired advertising that work well. These years so many ad creatives use Origami in their campaigns, these two propose something fresh and different, in other art forms… that fit perfectly with their message. HungryGoWhere®.com is a search engine that allows users to search for the food based on their requirements such as cuisine […]

Coca-Cola > Magazine Amplifier

To promote the online radio platform Coca-Cola.FM in Brazil, agency JWT turned a magazine into an amplifier! Inside the latest issue of the brazilian Capricho Magazine, there’s an ad for Coca-Cola.FM, celebrating the South American radio venture’s one year anniversary. Created by the Agency JWT Brazil, this particular ad allow the reader to share an experienced with […]

Bike NYC > campagne 2012

(English version below) – La dernière campagne d’affichage signée par l’agence Mother New York destinée à promouvoir l’arrivée du système de partage de vélos de la ville de New York baptisé BikeNYC.org à le mérite de parler aux cyclistes, aux citadins de la ville avec un slogan fort  « Bike Like a New Yorker » : lance la conversation, donne une reconnaissance locale, […]

Durex, inflight marketing gets a twist

We didn’t know but… In-flight advertising is usually boring as hell and more intrusive than a pop-up banner on an iPad, because you just have to face it. But not anymore with this recent Durex inflight marketing execution made in Poland! The pre-flight safety demonstration for the first time included a few additional tips for […]