Social Media > Stats 2012

General Social Networking Stats

62% of adults worldwide now use social media
Social networking is most popular online activity, with 22% of time online spent on channels like Facebook, Twitter and Pinterest
Brazil has the highest online friends – average of 481 per user

65% of the world’s top companies have an active Twitter profile
90% of marketers use social media channels for business, with 93% of these rating social tools as “important”
43% of marketers have noticed an improvement in sales due to social campaigns
91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads
The most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%)
LinkedIn is 4X better for B2B lead generation than Facebook and Twitter
23% of Fortune 500 companies have a public-facing corporate blog
58% of Fortune 500 companies have an active corporate Facebook account,
62% have an active corporate Twitter account
47% of customers are somewhat likely to purchase from a brand that they follow
or like
80% of US social network users prefer to connect with brands through Facebook

53% of small businesses are using social media
19% use Facebook, 15% LinkedIn and 4% Twitter
12% think it’s a must, 24% do it when they have the time and 14% say they don’t know enough about it

source: thesocialskinny.com May 2012