Social Media > Stats 2012

General Social Networking Stats

  • 62% of adults worldwide now use social media
  • Social networking is most popular online activity, with 22% of time online spent on channels like Facebook, Twitter and Pinterest
  • Brazil has the highest online friends – average of 481 per user

Social media in business stats 

  • 65% of the world’s top companies have an active Twitter profile
  • 90% of marketers use social media channels for business, with 93% of these rating social tools as “important”
  • 43% of marketers have noticed an improvement in sales due to social campaigns
  • 91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads
  • The most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%)
  • LinkedIn is 4X better for B2B lead generation than Facebook and Twitter
  • 23% of Fortune 500 companies have a public-facing corporate blog
  • 58% of Fortune 500 companies have an active corporate Facebook account,
    62% have an active corporate Twitter account
  • 47% of customers are somewhat likely to purchase from a brand that they follow
    or like
  • 80% of US social network users prefer to connect with brands through Facebook

Small Business Social Networking Stats

  • 53% of small businesses are using social media
  • 19% use Facebook, 15% LinkedIn and 4% Twitter
  • 12% think it’s a must, 24% do it when they have the time and 14% say they don’t know enough about it

source: thesocialskinny.com May 2012

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