SoMoLo > kesako?

Since 2011, the acronym “SoMoLo” is short for Social, Mobile, Local converging areas, and describes a growing behavioral trend. You should just keep in mind, though, that more smartphones in consumers’ hands means increased patterns in the way consumers shop for any product, leisure or services: SoMoLo shoppers roam the aisles of their favorite big box CE […]